Content strategy is a methodology for working with information that adds value to the customer. It's about creating content that resonates with your target audience across multiple platforms in a way that delivers on what those customers need, when they need it.

It is essential to optimize the cost of carrying out marketing activities and to understand their impact. The initial steps will be to define how you want to connect with your customers through a variety of channels and allow you to build trust with your audiences. A set of common metrics and tools is needed for assessing the efficiency of marketing activities.

Social media advertising is a cost-effective way to connect your message to the right audience. You're able to connect with customers directly in the comfort of their own homes or wherever they are, whenever they’re online. You can reach them by interests, behavior, or location to grow your business the way you always wanted to.

HR Marketing is about creating an employer brand that attracts talent, creates loyalty, and increases employee engagement. To do this well, you need to focus on these three key objectives: the employer’s position in the market;  its reputation with employees; and its visual brand identity.